/ About the project
With a database of more than 40 million possible formulations, Mxt provides a unique skincare experience. Shopping happens either through a short quiz or by mixing their very own custom formula with artificial intelligence to create a three-piece, one-of-a-kind regimen for their skin.
Created brand identity, social, lifecycle emails, and product design for the service launch.
/ Credits
Client:
Co-si ventures
Role:
Art Director, UI Designer
/ Skincare Quiz
Those who feel confident in their skin can mix a formula themselves using product bases. In each personalized product, customers receive a rundown of the product they shaped, including a full ingredient list and application instructions. An icon set was created as part of the customizable customer journey to demonstrate some of the harder-to-explain chemical properties.
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