/ About the project
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
/ Credits
Client:
Harmony, Inc.
Role:
Elvis Bennet
/ Year
2024
/ SKETCHES
In response to Meta's rebranding, it became clear that MFB was operating on a deprecated version of the brand. My first step was conducting a thorough audit involving web teams, stakeholders, developers, engineers, and customer feedback. This holistic approach ensured that the redesign was informed by a broad spectrum of insights and requirements.
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