Client:
Mos
Type:
Brand
,
Product Marketing
,
Project Description
At Mos, I shaped the brand identity across key touchpoints, designing App Store assets, print ads, emails, stickers, and illustrations to ensure a consistent and engaging visual presence. My work balanced clarity and creativity, reinforcing Mos’ mission while maintaining a strong, recognizable brand across digital and print experiences.
App Store Images
At Mos, I designed and built the brand across multiple touchpoints, including App Store assets, print ads, emails, stickers, and illustrations. The App Store presence went through eight iterations and extensive A/B testing, refining visuals to highlight fantastical elements and human connection in the first image. Every design decision was driven by data and storytelling, ensuring a visually compelling and high-converting experience.
Email Design
I designed email campaigns across onboarding, promotions, new features, and newsletters, I worked closely with the Lifecycle Director to craft impactful messaging and visuals. I handled everything from illustration and design to template management, ensuring consistency and engagement across all touchpoints.
Illustrations
At Mos, I create fun, poppy, and electric illustrations that capture the excitement of receiving money. Each visual is designed to feel dynamic and celebratory, reinforcing the brand’s energy and making financial wins feel tangible.
