Client:
Mos
Type:
Brand
,
Product Marketing
,
Content
Project Description
We sought out to discover how we could articulate the essence and spirit of PlayVS to everybody in a way they can understand. Building the brand around the idea of "Firebob" — The fireball being a straightforward and playful statement for our advocacy for competitive gaming, as it's one of the simplest yet iconic forms of offensive moves in gaming and represents the burning passion of an athlete's spirit. The perfect metaphor rooted in values of competition, passion, community, and joy - something we discovered through workshops with coaches and players
Skincare Quiz — Product Personalization
Those who feel confident in their skin can mix a formula themselves using product bases. In each personalized product, customers receive a rundown of the product they shaped, including a full ingredient list and application instructions. An icon set was created as part of the customizable customer journey to demonstrate some of the harder-to-explain chemical properties.
A visual language for skin conditions
Across those 27 pages, we designed around 95 unique product images, each crafted to fit Asana’s strict brand guidelines while telling a distinct story. We made every feature stand out—enhancing key moments without misrepresenting the product—to turn a utilitarian UI into a more engaging experience.
