PlayVS

PlayVS

Identity & Art Direction

Identity & Art Direction

Client:

PlayVS

Type:

Brand Identity

,

Art Direction

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Project Description

Millions of high school kids play online multiplayer games. Still, they seldom have crosstown rivals in League of Legends or Fortnite. PlayVS connects online games with official school administration and varsity leagues, elevating esports from hobby to school-sponsored activity.

We built a brand from the ground up that is as energetic as the games our coaches and students compete in. Flexible enough to work across multiple scenarios from traditional marketing/product to trophies and national esports broadcast

Bridging generations with a design that resonates with students’ passions while honoring the timeless spirit of heritage sports cherished by educators.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations