Client:
PlayVS
Type:
Brand Identity
,
Art Direction
Project Description
Millions of high school kids play online multiplayer games. Still, they seldom have crosstown rivals in League of Legends or Fortnite. PlayVS connects online games with official school administration and varsity leagues, elevating esports from hobby to school-sponsored activity.
We built a brand from the ground up that is as energetic as the games our coaches and students compete in. Flexible enough to work across multiple scenarios from traditional marketing/product to trophies and national esports broadcast
Bridging generations with a design that resonates with students’ passions while honoring the timeless spirit of heritage sports cherished by educators.