PlayVS
Identity & Art Direction
Client:
PlayVS
Type:
Art Direction
,
Campaign
,
Art Direction
Project Description
Millions of high school kids play online multiplayer games. Still, they seldom have crosstown rivals in League of Legends or Fortnite. PlayVS connects online games with official school administration and varsity leagues, elevating esports from hobby to school-sponsored activity.
We built a brand from the ground up that is as energetic as the games our coaches and students compete in. Flexible enough to work across multiple scenarios from traditional marketing/product to trophies and national esports broadcast
Building The Character — "FireBob"
We sought out to discover how we could articulate the essence and spirit of PlayVS to everybody in a way they can understand. Building the brand around the idea of "Firebob" — The fireball being a straightforward and playful statement for our advocacy for competitive gaming, as it's one of the simplest yet iconic forms of offensive moves in gaming and represents the burning passion of an athlete's spirit. The perfect metaphor rooted in values of competition, passion, community, and joy - something we discovered through workshops with coaches and players
Bridging generations with a design that resonates with students’ passions while honoring the timeless spirit of heritage sports cherished by educators.
